Here is a quiet truth about property development. By the time the first brick is laid, the fate of many projects is already decided. Not because of construction. Or because of architecture. But because of marketing strategy-or the absence of it. Luxury property development marketing strategy is often the invisible factor that determines whether a project succeeds or fails. By the time the first brick is laid, many developments are already set on a path defined not by construction, but by how well the market has been understood.
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