FAMEsolutely > Articles by: Anna Ivankina

Marketing Isn’t Magic, even if it looks like it is. It’s actually Math with a bit of creativity. Every business owner eventually asks the same question: How much should we spend on Meta Ads? It sounds like a simple question. The internet loves simple answers. Spend X, get Y leads.

But marketing rarely behaves like a vending machine. Real campaigns operate inside a much more interesting system: audience size, product value, and market positioning.