Not many know, but each type of F&B business needs its own marketing approach. A small cafe will not require the same strategy as a large restaurant. Let’s find out why.
Our Last post about “Why your restaurant social media is not working” became one of the most viewed posts this year in just a week! This shows the problem many business owners in Koh Samui are facing. Why this so famous Social Media, that everyone is talking about is...
In today’s digital age, on an island with a constantly changing set of locals and tourists, choosing the right social media package for your business can make a significant difference. How to understand what is too much, and what is too little to reach the growth your business deserves?
Owning a luxury villa in Koh Samui has become a popular investment. Isn’t it a dream: Holidaying in Koh Samui at any time you wish, and rent the Property out all the rest of the year. And having a team to maintain the villa – to keep it in...
In today’s digital world, social media has become a vital platform for businesses to reach out to their customers. Two terms that often come up in this context are ‘Social Media Marketing’ and ‘Social Media Management.’ While they may sound similar, they refer to different aspects of digital marketing.
When it comes to renting out your luxury property, simply listing it on Airbnb might not give you the results you’ve been hoping for.
Marketing is everything, and everything is Marketing, but really, what is Marketing and why it’s important for your business?
Outsourcing marketing is a strategy adopted by many businesses. If you’re like most business owners, you’re constantly seeking ways to save both time and money. When it comes to marketing and branding, outsourcing might be the solution you need.
UGC, or User Generated Content, is a concept in digital marketing that encompasses a variety of content created by third parties. This could include customers, UGC creators, company employees showcasing work processes, or professionally art-directed photographers whose work resembles UGC.
In dining, social media platforms have become the main digital guide for tourists and locals to discover new places and stay connected with the ones they’ve visited or plan to visit. However, not all restaurants effectively use these platforms which end in losing potential revenues. Despite maintaining a consistent...
Social media has revolutionized the way businesses interact with customers, and this is especially true for the tourism industry. For restaurants, hotels, and resorts that work with tourists, being active on social media is crucial to attracting and retaining customers. These statistics are hard to swallow, especially if your...
Investing in holiday luxury villas is popular in Koh Samui, with many foreigners owning properties that they rent out for most of the year when they are away from the island. However, sometimes the results are not what the owner has hoped for, and the high-end property doesn’t receive...
Running a business is not easy, especially in a highly competitive market. Let us talk about the critical decision that many businesses face when it comes to their marketing efforts: what’s best to outsource all their marketing or just their social media?
Many companies mistakenly believe that having a logo is equivalent to having an established brand, but there is a significant difference between the two concepts. A logo is simply a visual symbol that represents your business, while a brand encompasses the overall experience your customers have with your company...
A brand is one of the most valuable assets of any company. A robust and well-defined brand helps attract customers and allows companies to charge premium prices. However, many small businesses rely too heavily on their staff and fail to develop a distinctive brand identity separate from their employees....
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