Outsourcing marketing is a strategy adopted by many businesses. If you’re like most business owners, you’re constantly seeking ways to save both time and money. When it comes to marketing and branding, outsourcing might be the solution you need.
Marketing is a crucial function for all businesses, regardless of their size or the products or services they offer. It raises awareness, grows the interest of potential customers, and converts casual shoppers into long-term clients.
Staffing a marketing department can be extremely challenging for a luxury villa, boutique hotel, restaurant, startup, or any growing business. Finding the right candidate is hard, and even much harder when you’re on an island like Koh Samui.
Outsourcing can complement internal marketing efforts or replace the need for an in-house marketing team entirely.
FAMEsolutely is a marketing agency based in Koh Samui, specializing in marketing for luxury villas, hotels, resorts and restaurants.
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Nearly 94% of businesses outsource some or all of their marketing activities, according to a last study by Semrush.
Outsourcing can benefit many companies, but it’s important to know whether it’s the right fit for your business. Here are five key reasons why outsourcing your marketing to an agency like FAMEsolutely makes sense.
No1 Outsourcing Marketing in Koh Samui: Difficulty Finding Good In-house Marketers
Finding skilled talent can be challenging, especially in remote locations like Koh Samui. Many high-quality marketers prefer the variety of agency work or even own their agencies, or are working in Capital cities, like Bangkok, leaving a talent shortage for businesses in Koh Samui.
As companies grow, limited resources can restrict business owners. Justifying the cost of a full-time employee can be tough when budgets are tight. Training new staff can also burden managers and take them away from their leadership roles. In smaller operations such as holiday villas, restaurants, or boutique hotels, there may not be resources for marketing department training.
No2 Outsourcing Marketing in Koh Samui: Qualification & Knowledge
Many marketing services specialize in specific industries or niches. For example, at FAMEsolutely, we focus on Hospitality (Hotels, Resorts, Holiday rentals), FNB (cafes & Restaurants), and Real Estate (Relocation companies, Holiday rental, Brand set-up for property rental or sales). We also have experience with e-commerce set-up, language school marketing, and clothing branding.
Outsourced professionals gain extensive experience in their areas of expertise, unmatched by internal marketers focused on a single company or product line.
A marketing agency has been collecting and trying resources and solutions for years to help companies deliver their products and services to their target audiences cost-effectively.
By choosing to outsource marketing, you engage directly with a marketing expert who understands your business and can make the best decisions for it.
For small businesses, an outsourced marketing team can help level the playing field with larger competitors.
No3 Outsourcing Marketing in Koh Samui: Agencies are More Cost-Effective than Hiring In-House Talents
Consider the cost of hiring five in-house marketing specialists. If your business caters to international tourists, these specialists should ideally be fluent in English, which can be challenging and costly to find in non-native English-speaking countries. If you’re considering hiring foreign talents, don’t forget the additional work permit & visa fees.
Now, contrast this with hiring an agency managed by a foreigner, with Thai-speaking assistants, specializing in international tourists and expatriates. Which one seems more cost-effective?
Agencies are undoubtedly more cost-effective. There are no perks, paid leaves, or sick days to consider, and it’s generally cheaper. You can save money on salaries, benefits, and overhead costs associated with full-time employees. While outsourcing marketing might initially seem expensive, it can save you significant money compared to hiring an in-house team.
No4 Outsourcing Marketing in Koh Samui: Accomplish More in Less Time
Outsourcing your marketing allows you to get more done in less time. By delegating tasks to experts, tasks are completed more quickly and efficiently.
This leaves you free to focus on other aspects of your business, while still achieving great marketing results. For instance, at FAMEsolutely, we first gather as much information as possible about your brand, then work independently to reach your marketing goals, providing our clients with detailed monthly updates.
This arrangement allows you to focus on growing your business—or let’s be honest, when was your last quality Day Off?
No5 Outsourcing Marketing in Koh Samui: Greater Flexibility & Professional Advice
The business world is full of risks, from economic uncertainty to pandemics and natural disasters. These external factors make marketing a challenge. For businesses in Koh Samui, tourism trends greatly influence their marketing strategy, just as holiday seasons and weather conditions do.
Business leaders need to adapt to these uncertain times. Outsourcing marketing functions provides the flexibility to scale up or down as needed. You can easily add or remove services as your business evolves. When adjustments are needed, professional advice is available to guide you.
If your team is juggling too many marketing responsibilities or is hindered by existing marketing technologies, consider outsourcing your marketing tasks. This will provide your team more time to manage the business and allow you to scale your efforts quickly.
Relying solely on your company’s current resources to achieve your marketing goals can lead to stagnation or delays.
Conclusion about Outsourcing Marketing in Koh Samui
Outsourcing marketing in Koh Samui is an effective way to save time, reduce costs, and access expert help. If you’re seeking to enhance your marketing, consider a marketing agency like FAMEsolutely.
At FAMEsolutely, our services focus on creating successful marketing strategies backed by years of experience and the right tools. We tailor our solutions to your specific business needs to generate more leads and achieve a higher ROI, helping you outpace your competitors.