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The Power of Social Media in the Tourism Industry

Social media has revolutionized the way businesses interact with customers, and this is especially true for the tourism industry. For restaurants, hotels, and resorts that work with tourists, being active on social media is crucial to attracting and retaining customers. These statistics are hard to swallow, especially if your...

Influencers - a new ocean of possibilities

Influencers - a new ocean of possibilities

The word "influencer" was officially added to the English dictionary this year (2019) and it's about time, too. Influencer marketing is far from a new concept. We’ve always learned from the experiences of our friends, family and coworkers, or looked to aspirational figures for inspiration on what to buy.

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