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Do you have a brand or just a logo?

Many companies mistakenly believe that having a logo is equivalent to having an established brand, but there is a significant difference between the two concepts. A logo is simply a visual symbol that represents your business, while a brand encompasses the overall experience your customers have with your company...

How to spot a Fake influencer?

Any successful travel, tourism, and hospitality business knows that the power of marketing is key to success in today’s world. Connecting with an online influencer can capture the attention of your target market, but how to be sure that he/she is not a Fake influencer?

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