Many businesses are outsourcing marketing with marketing agencies. If you’re like most business owners, you’re always looking for ways to save time and money. And when it comes to your marketing and branding, outsourcing may be just the answer you’re looking for.
Marketing is an essential function for all businesses. No matter what size they are or what type of product or service they sell.
Marketing raises awareness, generates interest from potential customers, and converts casual shoppers into long-term customers. Staffing a marketing department for a luxury villa, boutique hotel, restaurant, startup or any growing business is challenging.
Outsourcing can be used in conjunction with internal marketing efforts. Or it can completely replace the need for an in-house marketing team.
FAMEsolutely is a marketing agency located in Koh Samui, we specialize in Luxury villas, hotels & resorts, and restaurants marketing.
Related post:
- Everything you wish to know about outsourced marketing
- Does your business have a brand or does it relies on your staff?
- How to launch a luxury holiday villa brand the right way?
Although outsourcing can work for many companies, it is important to decide whether it is suitable for your business or not. Find the 5 main reasons why it makes sense to outsource your marketing with an agency like FAMEsolutely.
Outsourcing Marketing reason No1: It’s hard to find good in-house Marketers
Good talent is hard to find, and it’s even harder when you are on a tropical island, like Koh Samui. Since many great marketing minds prefer variety, they’re often employed by agencies or are actually agency owners, leaving businesses with a shortage of solid talent.
As businesses grow, business owners often find themselves handcuffed by limited resources. Hiring a full-time employee is often difficult to justify when budgets are limited.
Training new resources often tie up managers who are needed to perform leadership duties. In smaller businesses, like holiday villas, restaurants, or boutique hotels, the training resources for marketing department works are often unavailable.
Outsourcing Marketing reason No2: Qualification & Knowledge
Many marketing services specialize in a particular industry or niche. For example, at FAMEsolutely we specialize in Hospitality (Hotels, Resorts, Holiday rental), FNB (cafes & Restaurants), and Real Estate (Relocation companies, Holiday rental, Brand set-up for property sale). Perhaps, we do have experience with e-commerce set-up, language school marketing, avia-simulation company, and clothing branding.
Whatever their expertise, outsourced professionals develop extensive experience in their knowledge areas. This knowledge cannot be matched by internal marketers focused on a single company or product line.
A marketing agency has been gathering resources and solutions to help companies deliver their products and services to target audiences cost-effectively for many years.
When you choose to outsource marketing, you directly deal with a marketing expert who understands and makes the best decisions for your business.
If you run a small business, an outsourced marketing team can help you stay competitive with larger companies.
Outsourcing Marketing reason No3: Agencies are more cost-effective than hiring talents
Imagine hiring 5 in-house marketing specialists and paying them 30K-80K THB each per month. Add on top of that if you work with international tourists, all your in-house team should be fluent in English. Which is also not easy to find in a country where English isn't native, and it has extra costs. Or if you want a foreigner to join your team, mind adding the fees for a work permit. Now imagine hiring an entire agency managed by a foreigner for 100K THB per month, who are specialized in international tourists and ex-pats —which would you choose?
There’s no doubt that one of the biggest appeals of an agency is cost saving. There are no perks to pay, no paid leave, no sick days, and it’s just cheaper all around.
It saves you money on salaries, benefits, and other overhead costs associated with full-time employees.
Outsourcing can bring you the same results as hiring in-house marketers. It may seem like outsourcing marketing is expensive, but you can save significant money by comparing the costs with hiring an in-house staff team.
Outsourcing Marketing reason No4: You’ll get more accomplished in less time
When you outsource your marketing, you’ll get more accomplished in less time. This is because you’re delegating tasks to experts who know how to get the job done quickly and efficiently.
As a result, you’ll be able to focus on other aspects of your business while still getting great results from your marketing actions. When marketing will be handled by an agency, you will not need to spend your time on marketing tasks. For example at FAMEsolutely, we first take care to gain a maximum of information about your brand and then work independently to reach your marketing goals and provide our clients with a monthly follow-up in detail.
This is why you can focus on growing your business (Or taking a holiday 😉 )
Outsourcing Marketing reason No5: Enjoy greater flexibility & and get PRO advice
The business world is fraught with risk. From economic uncertainty to pandemics and natural disasters, outside influences make marketing a challenge. For businesses in Koh Samui, tourism and its trends are influencing a major part of the marketing strategy. Perhaps as much as holiday seasons, or even weather conditions of each season.
Business leaders need to be able to adjust to uncertain times. Outsourcing marketing functions allows companies to scale up and down as needed. This is because you can easily add or remove services as your business grows. When something should be adjusted, you will have a piece of professional advice to guide you.
If your team members wear too many marketing hats or are more hindered than supported by current marketing technologies, you should consider outsourcing your marketing tasks.
By outsourcing your marketing activities, your team gains more time to focus on managing the business, and you can scale your efforts quickly.
Sometimes when you depend on the company’s current resources to carry out your vision and marketing goals, you get stuck or delay them.
Conclusion
Outsourcing marketing is a great way to save time and money, and get expert help. So, if you’re looking for ways to improve your marketing, consider outsourcing it with a marketing agency, like FAMEsolutely.
Yes having an in-house team does sound exciting, well, it too has its own pros and cons. But when it comes to driving results there’s no scope for multiple trials, hits, and misses. Why flush assets down the drain when you can get optimal results supervised by a professional?
At FAMEsolutely our marketing services focus on building out bespoke marketing strategies that are backed with years of experience and the right tools and solutions tailored to your specific business needs to generate more leads and achieve higher ROI to ensure you get ahead of your competitors.
Contact us for a free consultation to get started, tell us about your problems and goals, and we will find a marketing solution!
Or Check our Digital marketing packages, with ready solutions, suitable for different kinds of businesses:
Local guests: Successful Restaurant Social Media Formula
International guests: Successful Villa or Hotel Social Media Formula
2 outlets: Successful Resort Social Media Formula
FAMEsolutely is happy to help you to bring your business to a new level!
We like to share our experience and PRO TIPs, check out more of our blog posts below!
How to know if your luxury holiday property needs a brand?
How to launch a luxury holiday villa brand the right way?
Why Your Digital Content Isn’t Working: The Koh Samui Marketing Mistake Everyone Keeps Making
GTM Engineering: How to Build a Hospitality or Real Estate Business That Actually Works
