We're happy to present our new project of Icons refresh for an aerial simulation website. Rikoooo.com is a leading website for Flight simulation add-ons. It was created 15 years ago and is a host to a community of more than 300 000 users. The navigation icons design was in need to be refreshed.
For Icons refresh of Rikoooo.com we choose to work with the branding colors (light blue and blue) and add a little touch of yellow and red. The colors were picked to match the Aircraft logos. Aerial brand's logos mainly contains different shades of blue and in some cases red and yellow. We choose to use a flat icon design to give it a more modern look.
What's a flat design?
Flat Design is one of the newest approaches in web design. A design aiming for simplicity and powerful visual impact and using shapes as patterns and backgrounds.
Flat design is a method that does not use any extra effects to create a scheme that does not include any three-dimensional attributes. There are no drop shadows, bevels, embossing, gradients or other tools used that help lift elements of the screen or create added depth. Icons and UI elements are crisp and without feathered edges and shadows.
Why icons design is so important?
Nowadays, icons are playing a major role in website design. Designers are constantly focusing on icons because they are very important for any website.
Icons, when used correctly, can enhance usability, be easily remembered, and improve the design of the web pages or software being used. On the other hand, when used incorrectly, icons can cause confusion, and completely affect the navigability of the user.
If an icon is unclear in its intention, then the user won’t understand what will happen when they click it. When you're icons look old, the user will have a lack of trust in your website.
How often your website needs an Icons refresh?
For plenty of small businesses, the design of your website may be towards the bottom on your list of priorities. It’s fully functional and gets the job done – so why spend valuable time on the design when you have so many other things to tackle? But the reason is simple:
"It takes no more than 50 milliseconds (0.5 sec) for users to form an opinion about your website.
Only 0.5 Second - that's all a user needs! to determine whether they like your site or not, are they ready to trust you, and whether they'll stay or leave."
- Kinesis, "The truth about web design"
That’s right: 0.5 seconds are all you get to make an impression on visitors to your website. You can have a very useful website, but people will not trust you if your website looks like it from 10 years ago.
Icons are a simple but impactful tool for spicing up a website. They help to visually break up long sections of text, making information on your website both easier and more enticing for viewers to absorb.
We recommend reviewing your icons every 2-5 years, to stay updated. But there are no special rules. It all depends on the way you manage your website and brand.
Need help with rebranding, brand refresh, or digital design? We're here to help you!
We offer one-time services, like Branding, Visual media, Promotional media and more. We also offer monthly services such as Social media support, as well as full marketing solutions for holiday villas with a monthly fee.
FAMEsolutely is happy to help you to bring your business to a new level!
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