Why now is the best time for a brand refresh or rebranding?

Brand refresh or rebranding? For many companies, branding was regarded as “something we’ll take care of in the future.” Initially, you might have given it some lesser attention, or maybe none whatsoever. Perhaps you just slapped a logo on your website (or may just signage on the front door) and drafted some half-baked brand elements as fillers.

Now, your company should rock and be the best to be seen by your potential customers. Now, you need to establish a more deliberate way of managing your brand. A way to appear more professional and attractive to customers.

Indeed no company can say that it wasn't impacted by the pandemic situation in the world. Perhaps one of the industries which were hit the most is tourism and hospitality, including the FNB sector. Indeed crisis is an opportunity, and now is the best time to get ready to enter the new normal with full power on. Let's get ready to show the world how amazing your company is!

Why you need changes?

The main goal of rebranding or a brand refresh is to enrich your company’s brands with consistency and clarity. To make it attractive to your customer and easy to find between thousand of businesses that after this pandemic times will be carving for customer’s attention. 

Effective branding is the result of understanding the audience's needs first and then defining the communication strategy. In fact, a successful brand does not attempt to be everything to everyone. It knows who its audience is, and appeals directly to them. Narrow down, and focus.

Brand refresh or rebranding?

To refresh or to rebrand? That is the question faced by every company at some point. They know something needs to be fixed with their brand, but they’re not sure how deep the problem goes—whether they need a surface-level update or a complete reboot.

A brand refresh is a reimagining of your brand’s look and feel. It’s primarily a cosmetic solution that can nonetheless have a powerful, wide-ranging impact. Depending on the company and the issues it’s facing, a brand refresh can even include adjustments to culture, slogans, and services. What it does not include are changes to a brand’s DNA or fundamental market position.

By contrast, a rebrand is a complete repositioning of your brand. With a rebrand, you are leaving everything about your current brand in the past. It is a restart that requires deep research and meticulous strategic planning. A restart can affect nearly every aspect of your business moving forward.

Why now?

With the pandemic situation getting more stable in Thailand and the announcement of a possible border opening in July, now is the perfect time to start to get ready for the country reopening. Normally a rebranding, as well as a brand refresh, will take from two weeks to a month. Then it will give you feedback results starting from the first trimester to half a year.

Need help with a rebranding or brand refresh? We're here to help you!

We offer one-time services, like Branding, Visual media, Promotional media, and more. We also offer monthly services like Social media support, as well as full marketing solutions for holiday villas for a monthly fee.

FAMEsolutely is happy to help you to bring your business to a new level!

We like to share our experience and PRO TIPs, check out more of our blog posts below!