Marketing is everything, and everything is Marketing, but really, what is Marketing and why it’s important for your business?
marketing: noun [ U ]UK /ˈmɑː.kɪ.tɪŋ/ US /ˈmɑːr.kɪ.t̬ɪŋ
Marketing is educating the public about and generating excitement for an organization’s products and services.
Moreover, marketing is also about building and maintaining relationships with customers. By engaging with customers and understanding their preferences, companies can improve their products and services, thereby increasing customer satisfaction and loyalty.
Can you succeed without Marketing?
Even though a company can function without marketing, this often results in financial loss and unnecessary risk-taking. Marketing is crucial in enhancing brand visibility, promoting products or services, and garnering and maintaining new customers.
Without marketing, a company is left to rely on incidental walk-ins and word-of-mouth, which can be particularly unstable in areas with high tourist turnover, like Koh Samui. The absence of marketing may result in a struggle to connect with potential customers and effectively communicate the value of the company’s offerings. This could lead to a slowdown in sales, diminished profits, and ultimately, a financial downfall.
Additionally, without a strategic marketing plan, a company risks being outperformed by competitors who effectively use marketing to reach a wider audience, build stronger customer relationships, and drive sales.
What Marketing is not?
Let’s examine in more detail what is commonly mistaken for Marketing.
A Poster or Digital Graphic Design about a special offer is not Marketing – it’s Advertising
An AD on Facebook is not Marketing – it’s a Targeted advertisement
This post that you are reading right now is not marketing – it’s Content Marketing
A presentation about the company’s vision and mission is not Marketing – it’s Corporate Communication
Well-maintained customer service is not Marketing – it’s Customer Relations
Daily posts on Instagram or Facebook, are not Marketing – it’s Social Media Management
SEO and keyword optimization is not Marketing – it’s Search Engine Optimization
Email newsletters to your customers is not Marketing – it’s Email Marketing
A Brand book and logotypes on amenities is not Marketing – it’s Branding
A full booking engine integration in a website is not Marketing – it’s System integration and data entry
A well-written blog post on your website is not Marketing – it’s Content Creation
A catchy slogan, is not Marketing – it’s Copywriting
A comprehensive market analysis is not Marketing – it’s Market Research
Advertising a luxury villa through your list of Rental agencies for a commission is not Marketing it’s B2B
A viral video on YouTube is not Marketing – it’s Video Marketing
A Brand book and logotypes on amenities are not Marketing – it’s Branding
A full booking engine integration in a website is not Marketing – it’s web design
An aesthetic social media feed is not Marketing – it’s Social Media Management
Creating reports and market research is not marketing – it’s data Analytics
Advertisements, web design, Storytelling, Social Media, or Branding – are important Marketing tools. Each one of these tools is part of a comprehensive marketing strategy, and while they are not marketing in and of itself, they play a crucial role in a successful marketing plan.
What is Marketing?
Marketing is how and when to use all those Marketing tools to reach the company goal.
Marketing is the overall strategy and approach you employ to get your product or service in front of the people who need or want it. It unifies all the decisions you make and actions you take to communicate with potential customers and make them consume your product or service.
A Marketing professional is like a doctor, who will “prescribe” for your business a set of Marketing tools to achieve your marketing goals. When you hire a Social Media Assistant, without a clear marketing plan, and without an SMM, it’s the same as trying to self-medicate without seeing a doctor first.
Related posts:
- Marketing VS Social Media Management: Which Should You Outsource?
- Everything you wish to know about outsourced marketing
- How outsourcing Marketing will help your business?
- Unlocking Success: How Can Outsourcing Marketing in Koh Samui Benefit Your Business?
How Marketing agencies are working?
At FAMEsolutely we use multiple Marketing tools in the frame of a Marketing strategy to reach your company goals.
From a full takeover, where we create the marketing rules, as we offer for luxury properties and FNB
By following the strict brand guidelines, and a Marketing plan – as we did with all our Resort clients:
Or providing a specific service, and adjusting our digital marketing strategy to the company Marketing plan, like with our social media clients:
Related Posts:
It’s clear that all the tools of marketing – from advertising and branding to social media management and SEO – play a significant role in promoting a product or service. However, these tools can only reach their full potential when they are part of a coherent and professionally executed marketing strategy.
These tools might not deliver the desired results without a strategic framework guiding their use.
At FAMEsolutely, we understand the importance of a holistic marketing approach. We offer services that range from partial to total outsourcing of your company’s marketing needs, ensuring that every marketing tool is utilized effectively and strategically.
With our expertise, we can help harness the power of marketing to drive your business forward and make your brand absolutely famous!
Are you ready to upgrade your business to a new level?
At FAMEsolutely – we make brands Absolutely Famous!