In today’s digital world, social media has become a vital platform for businesses to reach out to their customers. Two terms that often come up in this context are ‘Social Media Marketing’ and ‘Social Media Management.’ While they may sound similar, they refer to different aspects of digital marketing.
Social Media Marketing
Social Media Marketing goes beyond simply creating and sharing content on social media platforms. It encompasses a strategic approach to achieving marketing and branding goals.
This strategy involves not only posting engaging images, videos, and other content types but also includes the use of paid social media advertising. A significant part of social media marketing is dedicated to analytics, planning, and strategy, to reach potential customers better, increase brand visibility, and drive sales. It’s a comprehensive process of promoting a brand and its products or services across various social media platforms.
Typically, a Marketing team design a Marketing Plan, and then the Digital Marketing team design a Social Media Marketing plan, which is then executed by the Social Media Manager.
Not all Social Media Managers are Social Media or Digital marketers. Not all Digital Marketers have a Marketing degree or experience. It’s important to understand if you have all the pieces of the puzzle.
Going viral with aesthetic content – is not equal to sales for your business! You need a marketer to guide the social media team to reach the right audience for your business.
Or you can end up with huge expenses on social media, many views or even viral content – but if your clients don’t see/resonate with it – it means you just throw money away for no reason (or because you have no idea about What really is Marketing?)
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Social Media Management
On the other hand, Social Media Management is the process of managing your online presence on social media platforms like Facebook, Instagram, or X by creating, publishing, and analyzing the content you post.
In addition, social media management includes engaging and interacting with social media users. It’s about building relationships with your audience and maintaining a positive image for your brand. Management is more focused on the day-to-day operation of a business’s social media presence. A Social Media manager often works with a Social Media team that unifies creatives and assistants.
A social media manager, without a marketer – will just make you spend lots of money without any sales result for your business.
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What is what?
A Marketer is responsible for the whole Marketing plan of the business, including the Digital Marketing Plan.
Digital Marketing is responsible for all online presence of the brand, and that digital presence reflects the Marketing Plan.
Social Media Marketing is responsible for the online presence of the brand on social media platforms and creates a plan and strategy for all the social media platforms as well as choosing the best one
The Social Media Manager follows the Social Media Plan and strategy to create a Social Media Plan for each social media platform and how to realise it
The social media team helps to realise the Social Media plan and is managed by the Social Media Manager, who follows the Plan and Strategy of the Social Media marketer, who follows the Digital Marketing Plan, which is part of the Marketing plan.
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- What really is Marketing?
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Merging Marketing and Management
While they serve different purposes, it’s important to understand that social media marketing and management should work together. Marketing campaigns are only as successful as the management strategies that support them. Conversely, effective management strategies rely on strong marketing to attract an audience. In a nutshell, marketing is the message, and management is the methods of delivery and follow-up.
Everyone can spend 5000 THB on Facebook ADs, but only when done professionally – it will give you the result you’re searching for. This is why we are always open with the number of posts we include in each Social Media package, as everyone can post 12 posts, but not everyone will get the deserved result from it, as quality and strategy are much more important than quantity.
Check all our Social Media offers:
Some business owners believe Social Media isn’t effective. Often, this stems from their choice to employ entry-level specialists, such as Social Media Assistants, or Beguiner Social Media Managers instead of hiring a Marketing Agency that provides all the services at once.
In conclusion, while social media marketing and management may seem similar, they serve different but complementary roles in a comprehensive social media strategy. Marketing focuses on promoting the brand, while management handles the operations and relationships with the audience.
Both are essential in maximizing a business’s potential in the ever-growing digital world. So if you don’t have a Marketing manager, hiring a Social Media Manager will not help your business, and he/she will not have enough guidance and information to create a coherent social media plan.
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