FAMEsolutely > Wow > Marketing Tips > Influencers – a new ocean of possibilities

Influencers – a new ocean of possibilities

The word “influencer” was officially added to the English dictionary this year (2019) and it’s about time, too. Influencer marketing is far from a new concept. We’ve always learned from the experiences of our friends, family and coworkers, or looked to aspirational figures for inspiration on what to buy.

The influencers world grows so fast, that despite its relative youth, we already can categorize the influencers by the number of followers and the quality of engagement.

That is to say today many websites give the possibility to check the engagement rate, which gives the possibility to choose the right influencers for your company. But not all influencers are good for your business, lets see the types of influencers, and how can we categorize them, to choose the best for your brand.

Types of Influencers

Influencers indeed are at the heart of the social media industry; without them, they probably wouldn’t exist in the way we know them today. But not all influencers are created equal. Whether you’ll need a micro-influencer or a macro-influencer depends on the nature of your business and your target audience.

78% of social influencers for brand collaborations worldwide used Instagram as their primary social media platform.
(Source: Statista, 2018)

There are several types, based on the size of their audience. Let’s take Instagram influencers as an example:

5K – 25K followers Micro-influencers
25K – 100K followersSmall influencers
100K – 1M followers
Big influencers
1M – 7M followersMacro influencers
7M+ followersCelebrity influencers

Then all the Instagram influencers may be classified by their niche and the language and location of their followers or the influencer by itself. These criteria are very important when you choose an influencer to promote your brand.

TOP 10 Major Influencer Industries and Niches:

  1. Fashion/ Beauty
  2. Travel/ Lifestyle
  3. Food reviews/ Cooking
  4. Celebrity/ Entertainment
  5. Sports
  6. Gaming
  7. Health/ Fitness
  8. Family/ Home/ Parenting
  9. Finances/ Investment
  10. Business/ Tech

This is a very small list compared to all the possible combinations. Many influencers will combine different niches and each niche has a lot of sub-niches.

For example, the food influencer may talk only about a special diet or food lifestyle, like vegan, paleo, or with low gluten, or even about entomophagy ( about eating insects).

What is also important to know is the location of the influencers and the followers. Here we can categorize them in Local influencers – the ones who always talk about one city, region, or country and Traveling influencers (most often in the travel niche) – the ones who will change their location very often. And the ones who have local followers, or followers around the world. This combination will influence the visibility of your campaign.

For example, a local influencer with followers around the significant countries of your potential clients will give you visibility in these countries and may bring the post to the TOP posts of the local Geotag or hashtag, which may be interesting for a hotel or holiday property.

A local influencer with local followers will be the best option for a restaurant or bar, as you will get seen by the residents of the place where the business is located.

As mentioned before, language is also very important. For example, you can find influencers in Thailand but with an Instagram in Thai, English, Russian, French or other languages. Following that it’s essential to know who your client is and your service possibilities. As there’s no sense to work with a Chinese influencer if nobody in your business speaks Chinese.

How does it work?

There are 5 main ways to collaborate with an influencer:

  1. Paid posts – the company pay the influencers for a post or multiple posts about their brand. May include stories.
  2. Brand ambassador – A brand ambassador is a person who is hired to represent a brand in a positive light to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanour, values and ethics. In this case, the company provides the brand ambassador with their products and fixes a number of posts per month, and a monthly payment for the influencer.
  3. Free products or services – the company provide their service for free to the influencer, in exchange for a post, or multiple posts about their brand. May include stories.
  4. Special code = commissions on every sale of a service/product from this code
  5. Giveaway – when you provide your service/product for free to the winner of the giveaway. Often include some special conditions for all the participants, like following the brands’ account, or tag some friends, or repost a photo, or creating a thematic photo.

FAMEsolutely is here to help you to find your influencers and to assist you during the whole advertisement campaign. To be sure to select the Real Influencers, we have our insider Anna with her 14K+ account @FromWinterToTropics

FAMEsolutely is happy to help you to bring your business to a new level!

We like to share our experience and PRO TIPs, check out more of our blog posts below!

Social media is changing traveling! The Travel instagram accounts are getting more influential!
Conseils de marketing Social Media Villa & Hotel

Social media is changing traveling! The Travel instagram accounts are getting more influential!

What’s the Difference Between Social Media Marketing and Social Media Management? and which one you need to succeed?
Marketing Tips

What’s the Difference Between Social Media Marketing and Social Media Management? and which one you need to succeed?

Eco media design for a Luxury property
Branding/ Brand marketing Samui turquoise villas Villa & Hotel

Eco media design for a Luxury property

Does your business have a brand or does it relies on your staff?
Branding/ Brand marketing FNB Marketing Tips Villa & Hotel

Does your business have a brand or does it relies on your staff?

Fake Koala: Clothing business re-Branding
Branding/ Brand marketing Brands Fake Koala

Fake Koala: Clothing business re-Branding

Who’s Anna?
Backstage

Who’s Anna?

Why Airbnb and Real Estate agencies aren’t enough for your villa rental and sale?
Marketing Tips Villa & Hotel

Why Airbnb and Real Estate agencies aren’t enough for your villa rental and sale?

How to prepare a Holiday villa to the pandemic outbreak?
Marketing Tips Villa & Hotel

How to prepare a Holiday villa to the pandemic outbreak?

How long does it take to (re)launch social media?
Marketing Tips Social Media

How long does it take to (re)launch social media?

Why now is the best time for a brand refresh or rebranding?
Brand experiences Branding/ Brand marketing Marketing Tips

Why now is the best time for a brand refresh or rebranding?

Check List: Is your Holiday villa ready to get back on the Market?
Conseils de marketing Digital Products Social Media Villa & Hotel

Check List: Is your Holiday villa ready to get back on the Market?

Luxury villa branding: Samui Turquoise Villas
Brand experiences Branding/ Brand marketing Samui turquoise villas Villa & Hotel

Luxury villa branding: Samui Turquoise Villas

Everything you need to know about UGC content
Marketing Tips Social Media

Everything you need to know about UGC content

{OFF} LOVE IS IN THE AIR/ ST. VALENTINE SPECIAL OFFER
Marketing Tips Special Offer

{OFF} LOVE IS IN THE AIR/ ST. VALENTINE SPECIAL OFFER

Social media tips: Stop doing these 5 common Instagram mistakes!
Marketing Tips Social Media

Social media tips: Stop doing these 5 common Instagram mistakes!

Lose a battle to win the war
Brand experiences Branding/ Brand marketing Conseils de marketing FNB Nun Bao

Lose a battle to win the war

Social Media Marketing Special Offer: Customer flow BOOSTER
Special Offer

Social Media Marketing Special Offer: Customer flow BOOSTER

The new life of old things
Brand experiences Branding/ Brand marketing Conseils de marketing Intermark Relocation Social Media

The new life of old things

Inspiration: Travel quotes for social media
Conseils de marketing Social Media

Inspiration: Travel quotes for social media

Property Marketing: What is really a Luxury Villa Brand?
Branding/ Brand marketing Marketing Tips Villa & Hotel

Property Marketing: What is really a Luxury Villa Brand?

{"slide_show":3,"slide_scroll":1,"dots":"true","arrows":"false","autoplay":"true","autoplay_interval":3000,"speed":600,"loop":"true","design":"design-1"}
Influencers