Humans are visual creatures, and our decisions are often influenced by appearances. This is why high-quality, eye-catching images are essential for promoting your restaurant and attracting potential customers.
To gain more customers and boost sales, it’s important for FNB businesses to showcase their menu items through photos and descriptions. According to Grubhub data, restaurants with images of their dishes can receive up to 70% more orders than those without.
Social media, especially Instagram, is a highly visual platform that demands businesses create engaging and visually curated content. If you need help with social media for your restaurant – See our SUCCESS FORMULA FOR RESTAURANTS AND LOCAL BUSINESSES or contact us for a quote for a tailor-made Restaurant Marketing solution.
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Let’s explore which photos you can get for your restaurant in Koh Samui and how to use them to maximize your revenues.
(Click on photos to see them in full screen and discover the restaurant where we took them. Please mind that the photos are the property of the restaurant and cannot be used without their agreement)
Menu Photos: Showcasing the dishes one by one
Menu photos show each dish simply and directly. Usually, the background is removed or blur, highlighting the food’s fresh ingredients.
Menu photos help customers choose well and know what to expect. For the best photos, keep it simple without shadows or angles. A straightforward passport-like photo style highlights the food.
For mouth-watering menu photos, work with a pro food photographer.
Menu photos show the dishes on menus, websites, and delivery apps. They aren’t ideal for social media, where casual lifestyle photos usually do better.
High-Quality Food Photos
High-quality food photos are essential for promoting a restaurant and attracting potential customers. They showcase mouthwatering dishes, desserts, and drinks in an enticing way that makes viewers crave the cuisine. Unlike menu photos, which are smaller standardized shots of menu items meant to aid customers with ordering, food photos are prominently featured on websites and social media to promote a restaurant’s offerings.
Staged Lifestyle Photos Featuring Models
High-quality photos of models at the restaurant are commonly used in marketing. Their primary goal is to showcase the restaurant experience in an aspirational way. By depicting attractive people enjoying the food and atmosphere, these photos create desire and in addition FOMO in viewers.
These photos are used in magazine ads, blogs, and social media. They provide an enticing glimpse into the restaurant and set expectations of its style.
To get compelling photos, it’s important to work with experienced models and reportage of fashion photographers. They will provide direction and capture high-quality, authentic photos.
Interior Design and Ambience Photos: Creating an Inviting Atmosphere
Ambience photos showcase a restaurant’s decor and style to attract customers. They feature empty rooms or models and highlight interior details.
Feature the photos prominently on your website and social media.
Furthermore, ambience photos are an easy, high-impact way for restaurants to showcase their style and boost business. By giving viewers an intimate look at your interior design, these photos create familiarity and set the right atmosphere for an exceptional dining experience.
Engaging Social Media Photos in a Reportage Style
These photos feature an assortment of the restaurant’s dishes, sides, drinks, and decor in a casual, lifestyle-inspired composition, similar to photos from popular influencers. By showcasing a variety of mouth-watering cuisine and drinks in an aspirational yet attainable setting, as a result, these photos attract new customers and boost engagement on social media.
For the most compelling photos, it is recommended to hire a photographer with experience in food, lifestyle, and influencer photography. Moreover, they can provide creative direction for styling and capturing the restaurant’s cuisine and ambience in an authentic, shareable way.
Team Photos: Introducing the Faces (& hands) Behind the scene
Photos of restaurant staff help customers connect with the people behind the scene.
Feature staff photos prominently on your website, social media, and print materials. Casual staff photos in a newsletter, social media or blog post create transparency.
Additionally reposting and engaging with customer photos that tag your staff on social media shows them in action and strengthens guest relationships.
Engaging Event Photos to Attract New Customers
Vibrant event photos attract new customers by showcasing a restaurant’s lively atmosphere. Hire a skilled photographer to capture guests smiling, laughing and connecting over food and drinks.
Feature event photos prominently on your website, social media and marketing materials. Share photos and details of recent events. Post regular social media updates with event photos.
Additionally creating special Events on Facebook will give your business an extra visibility boost.
Guests’ Social Media Photos Reposts
Engaging social media photos from customers create a sense of community and social proof, demonstrating a restaurant’s popularity, positive reviews, and lively atmosphere.
Please, mind that if the guest didn’t tag your business or used your special hashtag, you should ask permission to repost it.
By sharing photos of customers smiling, laughing, and connecting over delicious food and drinks, likewise these images give viewers an authentic look into the vibrant energy and experiences at the restaurant.
For the most compelling social media photos, encourage customers to tag the restaurant’s profile and use your hashtag. Reposting and engaging with their photos shows appreciation for your guests while also boosting your visibility and interaction.
Conclusion
With a feed full of happy customers and mouth-watering dishes, you can significantly increase brand loyalty, word-of-mouth recommendations, and sales.
To ensure the success of your restaurant or F&B business, invest in high-quality, beautifully captured photos that make viewers crave your food just by looking at them.
Looking for a mouth-watering way to showcase your restaurant’s dishes and create an enticing atmosphere for potential customers? Just CONTACT US we offer the full cycle of marketing services for Restaurants and other FNB Businesses, from Branding to Digital Marketing, Graphic design, and Photo and Videography.
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