Football clubs and multinational brands already have their own mascot, who said you’re not good enough to have one too?
A brand mascot can breathe new life into a business image.
A Mascot can be based on people, animals, or personified objects, as long as they represent your brand and resonate with your audience.
The primary purpose of this personage is to help to build and strengthen brand identity.
A mascot is any person, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products, such as the rabbit used in advertising and marketing for the Energizer batteries, Ronald Macdonald at the Macdonald’s fast-food restaurants, or the cute airplane at Bangkok airways.
It was originally organizations that first thought of using animals as a form of mascot to bring entertainment and excitement to their spectators. Before mascots were fictional icons or people in suits. Further marketing specialists start to use animals in order to bring a somewhat different feel to the game and to strike fear upon the rivalry teams.
The word ‘mascot’ originates from the French term ‘Mascotte’ which means lucky charm. This was used to describe anything that can be brought luck to a household.
And then she was born – the lucky blond girl
A wonderful example is a mascot that FAMEsolutely creates for Intermark relocation. The mascot appeared in different roles, but definitely reflected the expat mood of the company’s clients.
You will always find a hidden logotype of the company on all the artworks with the Mascote.
As an option, you may use a Mascot to help to describe something.
As the company was located in Russia, we explained with the Mascot a traditional Russian celebration – the Maslenitsa. Usually, Russians celebrate it for 7 days. In this series, we decide to represent the Mascot’s parents, friends, and even a life partner with his parents.
FAMEsolutely is happy to help you to bring your business to a new level!
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