A brand is one of the most valuable assets of any company. A robust and well-defined brand helps attract customers and allows companies to charge premium prices. However, many small businesses rely too heavily on their staff and fail to develop a distinctive brand identity separate from their employees....
Brand refresh or rebranding? For many companies, branding was regarded as “something we’ll take care of in the future.” Initially, you might have given it some lesser attention, or maybe none whatsoever. Perhaps you just slapped a logo on your website (or may just signage on the front door)...
Manoir branding, how to keep the feeling of history in a modern brand identity? When the new owners bought this beautiful French manoir fulfilled with history, the only branding element was a metallic initial on the entrance door.
Clothing business re-Branding, in other words giving a new life to a logotype is always a great adventure. Fake Koala is a funky brand for teenagers and young adults.
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