Luxury villa Branding is the most creative part of our special Solutions for Villas. Samui Turquoise villas were our client for a Full Villa Solution until the villa was successfully sold, as requested by the previous owner.
The Villa
Samui Turquoise Villas is a villa complex located in the prestigious area of Chong Mon. The complex has 2 villas and 7 bedrooms altogether. The views are unforgettable, because of a little wild island located just in front of the villa.
The signature of the villa is a mandala-like shelf, which was replicated on the wall of both villas.
The villa was designed in a modern contemporary style by a french designer.
The Samui Turquoise villas Property Branding
The branding of the property was inspired by a bookshelf. Created custom-made by the french designer who took care of the villa design. It was the perfect element: modern and geometric and at the same time perfectly reflecting Asia and mindfulness with its mandala-inspired round structure. The design is very symbolic as it has 12 squares as the 12 months in each of the 3 rows.
When Food and the Chef are the pearls of the villa
An important selling point of the holiday villas was the private chef with a talent for Thai food adapted to the taste of international tourists. As most of the guests stayed the majority of the time at the villa, we did a special food order checklist for Breakfast, Lunch, and Dinner. This step makes it easy for the Chef and the guests.
The logotype is the hero
We created multiple creative media for the villa and used the logotype to brand the staff uniform, welcome board (to welcome guests at the airport), amenities, and in-villa communications. As well as many posts on Social Media, including Pinterest.
Find more examples in the Property Rules book & Eco notes.
Find more special occasion cards for Samui Turquoise Villas here & here (Chinese market version)
For Luxury villa Branding, we take care of all the little details. Because the villa should stand out in the eyes of the guests. The key goal for any tourist or traveller is to make awesome memories from the holidays and the villas. Ensuring the guests with all the information they need to make their stay relaxed and comfortable.
The Villa photos were made by a professional photographer Lesley Fisher, find our article about Why is it so important.
Online Marketing
Of course, a Luxury villa cannot become famous without a proper website and Social media accounts. When we create websites for our client’s villas, we always care for everyone who uses them. From the future guest to the agencies with who the villa has agreements or the villa staff. (see 8 pillars of a property website)
We also created social media accounts (the villa’s Instagram account had 15K Followers in 3 years) and offer everyday engagement with followers and the community (see Social media support, as well as Help-desk services).
After the villa was sold
The villa was sold in less than 3 months after the request of the previous owners.
When the villa was sold, we created a special package for the new owners, so they can operate the villa independently, without losing the brand style.
The package consists of SOP or ready-made answers for emails, all the contacts, agreements with agencies, login, and passwords, with ready-made answers and content for booking websites. As well as a brand book. After the sale, we are available for 1 month to introduce the new owners in the villa marketing, provide info on Social media use, and instructions about the use of the website.
See Why all our clients’ villas got sold?
With our full Sales and Marketing Property solution, you add value to your property. As well as make it easier to sell, as it became a brand and gain visibility online.
FAMEsolutely is happy to help you to bring your business to a new level!
We like to share our experience and PRO TIPs, check out more of our blog posts below!
