Find our creative media specially created for a language school. Because humor in Advertisement design is a great way to get noticed.
On the most basic level, something that connects all humans is laughter! Humor grabs our attention, and that’s why it often appears in advertising.
A study from 1993 that still stands up today by the Journal of Marketing found that when looking at the effects of humor in advertising. “Humor is more likely to enhance recall, evaluation, and purchase intention when the humorous message coincides with ad objectives. Is well-integrated with those objectives, and is viewed as appropriate for the product category. Under such circumstances, humorous advertising is more likely to secure audience attention, increase memorability, overcome sales resistance, and enhance message persuasiveness.”
Indeed COVID-19 changed our lives. In Thailand, after the beginning of the pandemic, all the schools were closed. Our client the Mind your Language school didn't give up and started to offer online language classes while half of the World was in quarantine, on lockdown, and under a curfew.
To promote the online language classes we choose to have some fun and imagine the stories of people who didn't use their time during the quarantine wisely. By the way, do you recognize yourself? 😉
In conclusion, Humour in advertisements has proven to make an emotional connection with consumers. Which in fact can boost revenue and brand awareness. Making them laugh is one of our main rules for marketing, find more humor in marketing here.
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