The paradox of Koh Samui is that while every second expat is a real estate agent, few properties are sold, and most sales still happen through just a few agencies. So, how can you sell your villa quickly without drastically reducing the price?
How to sell a Villa with Meta AD?
Learn how we use Meta Ads to place your property directly in front of qualified buyers and their agents, bypassing the oversaturated island real estate market.
How does it work?
FAMEsolutely, as a marketing agency, offers Meta Ads services—find more info here. Unlike real estate agents, we don’t charge commission from the sale, but a fixed fee per AD campaign.
- Send us your photos and videos (or we can create new ones for you, extra fees may apply);
- We design and launch ad campaigns from your business Facebook page;
- Ads are shown to international buyers , investors, and agents actively searching for properties like yours – right now in your location;
- Interested buyers contact you directly. (We don’t take a commission or get involved in negotiations—our job is to attract leads.)
Perhaps, for an extra fee we can help to price your property through market research.
How to sell a Villa with Meta AD?: The time-frame
Based on our last client’s experience, a high-quality property in a less popular area (Nathon) can be sold within 6 months using our BASIC BOOSTER service.
(BTW we also added value and sold another property in this area with the help of Branding, find case study here)
This time the owner began receiving inquiries from direct customers in the first week, followed by numerous requests from agencies to list the property. Eventually, buyers started asking their agents to show them the property they saw in the ad.
Case Study Snapshot:
Two sea view Villas in Koh Samui, priced fairly at 18M but in a less popular area – Nathon, Angthong
- 1st inquiry within the first week
- Multiple agents requested to list it
- Final buyer asked his agent to arrange the visit after seeing our ad
- Sold within 6 months using only our BASIC BOOSTER
Why does it work?
We follow Meta’s official blueprint best practices for advertising. And we perfectly know what a real estate agent will do to advertise a property (see Who’s Anna?). This makes our ads increasingly effective over time, as Meta’s AI learns to better target the right customers with each new engagement. We also utilise free Facebook groups and listings.
We simply do what most real estate agents will do with a little bit of Marketing magic.
Why most agents are useless?
Most agents aren’t actually useless—they’re just busy and have limited or no marketing budget.
They mostly rely on personal networks, which is helpful to find property owners, but not so to find potential international buyers. Many also often missing simply being organized.
Local RE Agents typically promote only a few favorite properties, and if yours isn’t among them, it may remain invisible, no matter of how urgently you need to sell it.
Why buyers still prefer agencies to direct owner contacts?
Trust is crucial for international buyers. Many fear scams and prefer working through agencies for protection (this goes for owners too, who worry about questionable buyers with strange, complicated offers or unreliable lawyers).
As a result, our ads often work indirectly—buyers see your ad and then ask their agent about the property.
The good news
The good news is that through marketing, we can reach both direct buyers and agencies. And we can save owners the time of researching for agencies, as they will find the owners by themselves.
Our ads create visibility that makes it easier for agents to sell your property, as potential buyers are already familiar with it through our targeted advertising.
Ready to Sell Smarter?
We only work with a limited number of villas per month to ensure quality.
If you’re serious about selling, contact us today to secure your campaign slot and discuss your specific needs and explore our marketing packages.