Cross-cultural Archives

Tintamarresque: This french word will make people remember you!

Tintamarresque is a French word with no English equivalent. So it becomes the default word in English for what we otherwise call “one of those things where you stick your head in a hole and there’s a print on the other side of an implausible or funny scene”. But how...

Humour in Marketing: Make them laugh

Humour in Marketing: The most powerful emotions, are your most powerful weapon.

And then, a new mascot was born

Football clubs and multinational brands already have their own mascot, who said you’re not good enough to have one too?

Cross-cultural marketing tricks – just mix it up!

Holiday destinations, capital cities, and famous touristic attractions have a lot of potential for a successful business, but how to please foreign traditions with a respect to the local ones? Respecting the diversity of cultures is the key to any international and Cross-cultural business.

Kids oriented marketing: Because the youngest matters most

Kids-oriented marketing = Happy kids = Happy parents! It’s a universal truth that every parent loves to see his or her children happy. Especially during a relocation or holiday trip.