In modern times Airbnb, Booking.com, and contacts with the best Real Estate agencies are a must for a successful holiday villa rental and sale business, but is it enough to be better than the waste majority?
In today’s world of the internet and life at the fingerprints of a smartphone. Every business should have a website, proper branding, and social media presence. Without all that it’ll be easily forgotten and mixed with thousands of similar businesses. The Real estate/holiday rental business is cruel, especially in holiday destinations.
Why do you need a proper and unique branding?
Having a pretty property is not enough if it doesn’t have a unique branding. A branding to highlight the most important part and way to tell a sweet story. With proper and unique branding, you can make your customers proud to stay in your place. As well as make him/her wish to come back again and again.
Branding leads to customer loyalty. However amazing branding elevates your business and builds recognition and loyalty. We all are attracted to brands that share similar values with us. When you showcase what you value through branding, customers develop an emotional connection to you. The complexity of branding can even influence the subconscious.
Do not get confused with the definition, a Brand is much more than just a Logotype. A brand is the whole image of your business, which includes a logo, a story, a motto, a style of communication. A logotype is just a visual shortcut of the Brand. A brand includes all the possible touches that your company have with a customer.
Related posts:
- Luxury Villa Brand: Will it work for your property?
- TOP 5 reasons why your luxury property doesn’t get more bookings?
- How to launch a luxury holiday villa brand the right way?
- How to get a maximum of bookings for a luxury holiday villa?
Why do you need a website?
There's no question about it. To compete in today's enormous competitive market you need a strong online presence.
The website is your internet-based business card, with all the necessary contacts and controlled information about your product. Why is it so important? The answer is easy! When you work with many real estate agencies, they will rewrite a proper description for your property without your branding guidelines (as they have their guidelines). Same for Social media your possibilities are always limited by the platform which you’re using.
Another why is: that many customers will find you on booking websites, and then will try to find more info/reviews about your business. In fact, the average consumer will consult 10.4 sources before making a purchase.
Some of them will contact you directly. Sometimes to request a discount, or to have more details about the property from the source. In this case, you will not need to share your commission with an agency or booking website. Here again, proper branding will give you the possibility to have a standardized way of communicating with your customers.
Related posts:
- Property Marketing: What is really a Luxury Villa Brand?
- How to know if your luxury holiday property needs a brand?
- Luxury Villa Launch: How long does it take?
Why social media presence is so important?
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
A strong social media presence builds brand loyalty and visibility. When you’re promoted by a Real Estate agency, you’re one of the properties. But with your own presence, you’re the star of the ”Show”.
The presence of your brand on Social Media platforms shows customers that you value them, not just as a source of revenue, but as people. Customers will begin to see you as an entity that cares about them and has values, personality and vision. And in a competitive market, that can make a huge difference.
Related posts:
- The Power of Social Media in the Tourism Industry
- Marketing VS Social Media Management: Which Should You Outsource?
- How long does it take to (re)launch social media?
- Social media tips: Stop making these 5 common Instagram mistakes!
Why do you need a special solution from Famesolutely?
If you need a well-thought-out, optimised marketing strategy, that includes online, social, and mobile components, as well as thoughtful branding, and out-sourced customer relation management - the Special solutions from Famesolutely are a perfect offer for you.
Our team will take care of all the marketing, as well as customer relations parts of your business. We will provide monthly reports about the work, including the financial results of our work. We will communicate with your customers from your name, the website will be registered in your company name, and in case your property is not only a holiday rental but also for sale. The new buyer will receive a full package easy to maintain, which obviously will add value to your business.
Our pricing is easy, we work for a standard fee for one-time services, such as branding or website creation, then a % commission from your bookings, and a fixed commission from the villa sale (if you’re willing to sell it). Find our post about "Why all our client's villas got sold?"
We have a big database of real estate agencies and will register your villa on several booking platforms.
Famesolutely will take care of all the public relations and calls/messages/emails from your customers and agencies for your villa rental and sale.
FAMEsolutely is happy to help you to bring your business to a new level!
We like to share our experience and PRO TIPs, check out more of our blog posts below!
