What could be better than an additional revenue for your restaurant’s shop, that completely fits its branding? Zen Mandalas were a set of coloring pages for adults, so famous for relaxation and emotional well-being.
For our FNB marketing solution client Nun Bao, we created a sub-brand of coloring pages for adults, with Zen Mandalas. Because Mandalas are so related to the Buddhist culture of Thailand, where the restaurant was located. Nun Bao was advertised as a restaurant in the most authentique location on Koh Samui island. The idea was to create an additional brand, which was separately promoted through Instagram to the same kind of clients, as the clients of the restaurant.
Famesolutely created 50 different coloring mandalas, which could be easily printed and packed with recycled paper.
The restaurant was located in the part of Koh Samui island where are located a lot of Yoga retreat hotels, so Zen-mandalas and art-therapy were easy to sale.
The sets were sold by 5, with different difficulty levels. The set were also used as a special gift for the returning guests. On the social media both brands were cross promoting each other.
After the restaurant was closed the brand Feelhappylogy gets a rebranding and a new life as a separate brand.
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