Wellness branding: How to make customers feel relaxed and healthy? Branding, by definition, is a marketing practice in which a company creates a name, symbol, or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and...
Branding/ Brand marketing
Little pigeons can carry great messages : icons refresh for rikoooo.com
We’re happy to present our new project of Icons refresh for an aerial simulation website. Rikoooo.com is a leading website for Flight simulation add-ons. It was created 15 years ago and is a host to a community of more than 300 000 users. The navigation icons design was in...
Why now is the best time for a brand refresh or rebranding?
Brand refresh or rebranding? For many companies, branding was regarded as “something we’ll take care of in the future.” Initially, you might have given it some lesser attention, or maybe none whatsoever. Perhaps you just slapped a logo on your website (or may just signage on the front door)...
Manoir branding: when design meets history
Manoir branding, how to keep the feeling of history in a modern brand identity? When the new owners bought this beautiful French manoir fulfilled with history, the only branding element was a metallic initial on the entrance door.
Zen Mandalas: The little touch of mindfulness to your green branding
What could be better than an additional revenue for your restaurant’s shop, that completely fits its branding? Zen Mandalas were a set of coloring pages for adults, so famous for relaxation and emotional well-being.
Tintamarresque: This french word will make people remember you!
Tintamarresque is a French word with no English equivalent. So it becomes the default word in English for what we otherwise call “one of those things where you stick your head in a hole and there’s a print on the other side of an implausible or funny scene”. But how...
Fake Koala: Clothing business re-Branding
Clothing business re-Branding, in other words giving a new life to a logotype is always a great adventure. Fake Koala is a funky brand for teenagers and young adults.
Humour in Marketing: Make them laugh
Humour in Marketing: The most powerful emotions, are your most powerful weapon.
The new life of old things
What to do when your visual concept is great, but it looks not up to date? Time to give it a new life!
Build your empire, create your language
Wondering how to create your language?! Life is BAOtiful!
When the Bao mascot is so good, that you want to eat it
Who said that bao burgers cannot speak? Welcome the BAOlicous mascot created for NunBao Restaurant on Koh Samui island.
And then, a new mascot was born
Football clubs and multinational brands already have their own mascot, who said you’re not good enough to have one too?
Cross-cultural marketing tricks – just mix it up!
Holiday destinations, capital cities, and famous touristic attractions have a lot of potential for a successful business, but how to please foreign traditions with a respect to the local ones? Respecting the diversity of cultures is the key to any international and Cross-cultural business.
Kids oriented marketing: Because the youngest matters most
Kids-oriented marketing = Happy kids = Happy parents! It’s a universal truth that every parent loves to see his or her children happy. Especially during a relocation or holiday trip.
Tailor made greeting cards: There’s always a reason to say Hi!
In this busy life, it’s so easy to get forgotten – Greeting cards are a perfect reminder about your brand!