It’s tempting to think the answer is obvious. Everyone’s on social media, right?
But pause for a moment. Have you truly asked yourself: Why does my business need social media? More importantly, how do I know if I’m doing it well—or wasting time, money, or both?
Your Competitive Advantage
In a world where your potential customers are scrolling before they sip their morning coffee, being invisible on social media is like leaving your shop shuttered while competitors open their doors wide with colourful lights and pretty hostesses.
In a dynamic market landscape like Koh Samui—a place where tourists are here today and gone tomorrow—your presence online becomes your Digital storefront and First impression. And if you’re not visible and interesting, someone else is.
What to do:
Show off what makes your business unique—your breathtaking ocean views, that one dish everyone raves about, or the personalized welcome your hotel staff gives every guest. Share fresh, high-quality visuals that make people want to experience it for themselves.
What not to do:
Don’t rely on generic, overused stock photos, and nonsense quotes. Your guests want authenticity and standards, not something they’ve seen a hundred times before. Stop doing copy-pasts, write engaging and interesting content that your guests will relate to. If it looks fake, it feels fake—and they’ll scroll past.
How to check?
Use a private browsing window or a friend’s social media account (so the algorithm won’t recognize you as connected to the business). Search for your business, also you can check location tags to see if your business appears. Try to view everything from your customer’s perspective because being on Social Media doesn’t always mean being visible and findable.
Related Posts:
Speak directly to Your Audience
Remember when advertising was a one-way street? TV ads. Billboards. Flyers. All shouting, hoping someone would listen. Today, it’s a two-way conversation. Social media doesn’t just broadcast your message—it lets you listen, respond, and engage. The tools available now would’ve seemed like science fiction in the ‘90s. So why settle for strategies from 20 years ago?
What to do:
Start conversations. Post polls about what cocktail your restaurant should feature this weekend, or ask guests to share their favourite memories of staying at your villa. Let your audience feel heard valued and appreciated.
What not to do:
Don’t turn your social media into a one-sided megaphone. Broadcasting without engaging is like talking to your customers instead of with them—it’s off-putting and forgettable.
How to check?
Monitor who likes your content and views your stories. Install website monitoring software to analyze if your engagement comes from real potential customers, rather than bots or random accounts from countries where people aren’t likely to visit Koh Samui. After being assured that your targeting is right – Initiate a dialogue, be authentic and make customers engage with you.
Related Posts:
Invisible but Unforgettable
Here’s the paradox of great marketing: when it’s done right, it doesn’t feel like marketing.
A strong social media presence works the same way. It’s not about shouting the loudest; it’s about showing up consistently, with authenticity. The goal isn’t to sell—it’s to be remembered.
What to do:
Use storytelling to connect emotionally. Share the journey of how your restaurant sources local ingredients or how your hotel celebrates a special guest’s milestone. Create moments that resonate deeply.
What not to do:
Don’t push aggressive sales pitches constantly. Overloading your feed with “Book Now!” & “50% Discount” (Lol why not 90%?) posts can make people tune out. Focus on relationships, not just transactions.
How to check?
Simply, ask your customers, if they know about your social media. And if they do, ask them to describe it in one word. The results will tell you a lot!
Related Posts:
Marketing That Doesn’t Break the Bank
Social media isn’t just cost-effective; it’s surgical. It lets you target with precision, reaching exactly who you need without the spray-and-pray expense of traditional ads. It’s not about spending more—it’s about spending smarter. That’s why it’s important to work with a professional marketer, not only a social media manager.
What to do:
Invest in a professional Marketing Agency specializing in your industry, and use targeted ads showcasing your sunset dining experience or your villa’s private pool, pointing at travellers looking for luxury. Use retargeting to reconnect with those who’ve already shown interest in your page.
What not to do:
Don’t waste money boosting every post without a strategy. Focus on your star attractions, not your average breakfast buffet or an empty dining room, searching to get likes on generic posts.
Social Media Ads are great, but only when done strategically.
How to check?
Check your AD stats. Check if your engagement comes from the right customers. Find the most effective campaigns, and copy them.
Related Posts:
Be There When it Matters
Customer service is used to be a call centre or an in-person complaint. Today, it happens in the comments, the DMs, and TikTok. Your response time isn’t just customer service—it’s part of your brand. Every quick answer, every thoughtful reply, tells your audience: We care.
What to do:
Respond fast and with personality. If someone asks about your villa’s availability or dietary options at your restaurant, reply within hours—or minutes, if you can. The Best is to create some content for the future customers about the same question.
What not to do:
Don’t ignore comments or reviews, especially negative ones. Silence comes across as apathy. Responding thoughtfully—even to complaints—shows professionalism and care.
How to check?
Go through your DMs and inboxes.
Related Posts:
Data is Power
You don’t need a crystal ball to understand your audience. Social media gives you real-time insights: into what they love, what they ignore, and what they want more of. This isn’t just marketing—it’s market research, baked right in.
What to do:
Check your analytics regularly. Notice which posts bring the most bookings—your villa’s infinity pool or your restaurant’s special events? Double down on what works.
What not to do:
Don’t ignore the data. Posting what you like without considering what your audience loves is like running in the dark—you might move forward, but you’ll probably trip.
How to check?
If you have never seen stats on your social media, it’s probably a reason to finally have a look at it!
Related Posts:
- Marketing VS Social Media Management: Which Should You Outsource?
- Art Direction: for Hotel and Restaurant Social Media
From a Like to Action
A like is nice, but a lead is better. Social media platforms aren’t just for scrolling—they’re for selling. With tools designed to convert, your digital presence can turn followers into fans and fans into customers.
What to do:
Use features like Instagram Stories with swipe-up links to your booking page or Facebook ads promoting exclusive offers. Make the journey from post to purchase as seamless as possible.
What not to do:
Don’t make it hard to find or book you. If your contact info or booking link isn’t clear and accessible, you’ll lose customers who were ready to act.
How to check?
Install a Meta Pixel to track advertisement results from your Facebook and Instagram ads. Compare sales with advertisement champagne dates, or extra boosts of engagement for specific products.
Related Posts:
Key Indicators of Social Media Success by Industry
Tourism
- Strong engagement on destination stories and travel tips
- Significant website traffic from social media
- Organic mentions and promotions from travel influencers
- Enthusiastic followers (not bots) comment “This is my dream destination!”
Hotels & Resorts, Luxury Villas
- Regular guest tags in stories and posts
- Guest reviews mentioning social media discovery
- Direct bookings through Instagram or Facebook campaigns and DMs
- Steady growth from targeted international market segments
Restaurants
- Frequent customer photo shares with geotags
- Successful bookings for promoted events and menu launches
- High save and share rates for signature dishes
- New customers mention “I found you on Instagram!”
Real Estate Agency / Property Rentals / Property Management
- Property inquiries directly through social media messaging
- Increased property page visits from social media
- High engagement on luxury listings (saves, shares, and positive comments)
- Prospective clients mentioning social content during meetings
Social media is your stage, your storefront, and your microphone all rolled into one. Use it wisely: be personal, be strategic, and above all, be unforgettable.
And if you need us to make your business in Koh Samui Absolutely Famous! Don’t be shy! just say hiiiiiii!
BTW if you are searching for a social media package specifically adapted to the Koh Samui Market, see our SOCIAL MEDIA SERVICES