FAMEsolutely > Wow > Branding/ Brand marketing > Does your business have a brand or does it relies on your staff?

Does your business have a brand or does it relies on your staff?

A brand is one of the most valuable assets of any company. A robust and well-defined brand helps attract customers and allows companies to charge premium prices. However, many small businesses rely too heavily on their staff and fail to develop a distinctive brand identity separate from their employees. Let’s see why it is dangerous, and how it can influence your business.

The Danger

If your business depends primarily on your staff and their personal relationships, you could face significant problems. Key employees may leave the company, taking their clients and industry expertise with them. Or you will have no possibility to change them because it will be nearly impossible to find someone with the same knowledge and experience.

We all know how difficult it is to find staff, and how much more difficult it is when you are located on an island, like Koh Samui.

Related posts:

When your service relies on your staff’s personal knowledge, it will also be extremely difficult to expand your business or to franchise it. Because everything revolves around a few essential people, and not brand rules, SOPs, and a structure. The business lacks stability, continuity, and a cohesive identity of its own.

The benefits of a brand

In contrast, a company with a well-defined brand and clear guidelines are able to convey a consistent message to clients and scale the business. Even if some staff members leave, the brand remains intact. New hires can get up to speed quickly by following the company’s standard procedures and brand guidelines. New hires don’t need to have experience, as all their functions are described in SOPs. The business has a life of its own beyond any individual employees.

Related posts:

Also, the business is easy to multiply or to create a franchise, as everything is structured, follows a set of rules and standards, and is under control.

3 simple questions to ask, to know if whether you rely too much on your staff, or have a strong brand.

To determine if you have a strong brand or depend too heavily on your staff, ask yourself the following questions:

  1. Would your clients continue to buy from you and get the same experience if your top employees quit? – If not, you likely depend too much on your staff. Your business lacks a distinct identity separate from your employees.
  2. Do you have clear guidelines regarding your brand identity, logo, colour scheme, messaging, and client experience? – If not, you don’t have a cohesive brand. Your business lacks consistency and cohesion.
  3. Can new hires quickly grasp what your business is about and adopt your style of interacting with clients? – If it takes a long time (more than a month) for new staff to get up to speed, your brand is probably weak. There are no established procedures or guidelines to integrate new employees.

In conclusion

Having a strong, well-defined brand is essential for the success and growth of any business. Work with a professional Branding Agency to clearly define your brand identity and values, and ensure you have documented procedures so your business does not rely solely on your staff. FAMEsolutely is specialized in Luxury Holiday Villas, Hotels, and Restaurants. We create brands that will provide stability for your clients and allow your business to thrive, even as staff members come and go.

We focus on building brands that transcend any individual team member and create a solid foundation for long-term success.

Contact us if you want to make a change in your business and maximise your revenues with branding and marketing.

FAMEsolutely is happy to help you to bring your business to a new level!

We like to share our experience and PRO TIPs, check out more of our blog posts below!

{OFF} LOVE IS IN THE AIR/ ST. VALENTINE SPECIAL OFFER
Marketing Tips Special Offer

{OFF} LOVE IS IN THE AIR/ ST. VALENTINE SPECIAL OFFER

Why Airbnb and Real Estate agencies aren’t enough for your villa rental and sale?
Marketing Tips Villa & Hotel

Why Airbnb and Real Estate agencies aren’t enough for your villa rental and sale?

How to know if your luxury holiday property needs a brand?
Brand experiences Branding/ Brand marketing Marketing Tips Villa & Hotel

How to know if your luxury holiday property needs a brand?

Build your empire, create your language
Brand experiences Branding/ Brand marketing FNB Marketing Tips Nun Bao

Build your empire, create your language

Kids oriented marketing: Because the youngest  matters most
Brand experiences Branding/ Brand marketing Conseils de marketing Intermark Relocation

Kids oriented marketing: Because the youngest matters most

TOP 5 reasons why your Restaurant Social Media is not working
FNB Marketing Tips Social Media

TOP 5 reasons why your Restaurant Social Media is not working

TOP 5 reasons why your luxury property doesn’t get more bookings?
Marketing Tips Villa & Hotel

TOP 5 reasons why your luxury property doesn’t get more bookings?

How to select the right Social Media Package?
Marketing Tips Social Media

How to select the right Social Media Package?

What really is Marketing?
Marketing Tips

What really is Marketing?

Luxury villa branding: Samui Turquoise Villas
Brand experiences Branding/ Brand marketing Samui turquoise villas Villa & Hotel

Luxury villa branding: Samui Turquoise Villas

How outsourcing Marketing will help your business?
FNB Marketing Tips Social Media Villa & Hotel

How outsourcing Marketing will help your business?

Luxury Villa Launch: How long does it take?
Brand experiences Brands Kerem villas Marketing Tips Villa & Hotel

Luxury Villa Launch: How long does it take?

{OFF} End of March Special offer
Special Offer

{OFF} End of March Special offer

Check List: Is your Holiday villa ready to get back on the Market?
Conseils de marketing Digital Products Social Media Villa & Hotel

Check List: Is your Holiday villa ready to get back on the Market?

Tintamarresque: This french word will make people remember you!
Brand experiences Branding/ Brand marketing Conseils de marketing Intermark Relocation

Tintamarresque: This french word will make people remember you!

Unlocking Success: How Can Outsourcing Marketing in Koh Samui Benefit Your Business?
Marketing Tips

Unlocking Success: How Can Outsourcing Marketing in Koh Samui Benefit Your Business?

Property Marketing: What is really a Luxury Villa Brand?
Branding/ Brand marketing Marketing Tips Villa & Hotel

Property Marketing: What is really a Luxury Villa Brand?

Everything you need to know about UGC content
Marketing Tips Social Media

Everything you need to know about UGC content

Why a Property sale brochure really matters?
Baan View Talay Brand experiences Branding/ Brand marketing Marketing Tips Villa & Hotel

Why a Property sale brochure really matters?

Restaurant Marketing: 9 effective tactics to boost revenues with takeaways and delivery
FNB Marketing Tips

Restaurant Marketing: 9 effective tactics to boost revenues with takeaways and delivery

{"slide_show":3,"slide_scroll":1,"dots":"true","arrows":"false","autoplay":"true","autoplay_interval":3000,"speed":600,"loop":"true","design":"design-1"}