FAMEsolutely > Wow > Branding/ Brand marketing > Does your business have a brand or does it relies on your staff?

Does your business have a brand or does it relies on your staff?

A brand is one of the most valuable assets of any company. A robust and well-defined brand helps attract customers and allows companies to charge premium prices. However, many small businesses rely too heavily on their staff and fail to develop a distinctive brand identity separate from their employees. Let’s see why it is dangerous, and how it can influence your business.

The Danger

If your business depends primarily on your staff and their personal relationships, you could face significant problems. Key employees may leave the company, taking their clients and industry expertise with them. Or you will have no possibility to change them because it will be nearly impossible to find someone with the same knowledge and experience.

We all know how difficult it is to find staff, and how much more difficult it is when you are located on an island, like Koh Samui.

Related posts:

When your service relies on your staff’s personal knowledge, it will also be extremely difficult to expand your business or to franchise it. Because everything revolves around a few essential people, and not brand rules, SOPs, and a structure. The business lacks stability, continuity, and a cohesive identity of its own.

The benefits of a brand

In contrast, a company with a well-defined brand and clear guidelines are able to convey a consistent message to clients and scale the business. Even if some staff members leave, the brand remains intact. New hires can get up to speed quickly by following the company’s standard procedures and brand guidelines. New hires don’t need to have experience, as all their functions are described in SOPs. The business has a life of its own beyond any individual employees.

Related posts:

Also, the business is easy to multiply or to create a franchise, as everything is structured, follows a set of rules and standards, and is under control.

3 simple questions to ask, to know if whether you rely too much on your staff, or have a strong brand.

To determine if you have a strong brand or depend too heavily on your staff, ask yourself the following questions:

  1. Would your clients continue to buy from you and get the same experience if your top employees quit? – If not, you likely depend too much on your staff. Your business lacks a distinct identity separate from your employees.
  2. Do you have clear guidelines regarding your brand identity, logo, colour scheme, messaging, and client experience? – If not, you don’t have a cohesive brand. Your business lacks consistency and cohesion.
  3. Can new hires quickly grasp what your business is about and adopt your style of interacting with clients? – If it takes a long time (more than a month) for new staff to get up to speed, your brand is probably weak. There are no established procedures or guidelines to integrate new employees.

In conclusion

Having a strong, well-defined brand is essential for the success and growth of any business. Work with a professional Branding Agency to clearly define your brand identity and values, and ensure you have documented procedures so your business does not rely solely on your staff. FAMEsolutely is specialized in Luxury Holiday Villas, Hotels, and Restaurants. We create brands that will provide stability for your clients and allow your business to thrive, even as staff members come and go.

We focus on building brands that transcend any individual team member and create a solid foundation for long-term success.

Contact us if you want to make a change in your business and maximise your revenues with branding and marketing.

FAMEsolutely is happy to help you to bring your business to a new level!

We like to share our experience and PRO TIPs, check out more of our blog posts below!

Everything you wish to know about outsourced marketing
Marketing Tips Social Media

Everything you wish to know about outsourced marketing

The new life of old things
Brand experiences Branding/ Brand marketing Conseils de marketing Intermark Relocation Social Media

The new life of old things

Make them Laugh – Advertisement design for Mind your Language school
Brand experiences Branding/ Brand marketing Conseils de marketing Mind your Language school Social Media

Make them Laugh – Advertisement design for Mind your Language school

Tailor made greeting cards: There’s ​always a reason to say Hi!
Brand experiences Branding/ Brand marketing Conseils de marketing Samui turquoise villas Social Media

Tailor made greeting cards: There’s ​always a reason to say Hi!

Pinterest for real estate and hotel businesses
Baan View Talay Brand experiences Marketing Tips Samui turquoise villas Social Media Villa & Hotel

Pinterest for real estate and hotel businesses

Humour in Marketing: Make them laugh
Brand experiences Branding/ Brand marketing Conseils de marketing

Humour in Marketing: Make them laugh

Thai hotel business license (for Villas)
Backstage Conseils de marketing

Thai hotel business license (for Villas)

Inspiration: 126 travel quotes for your hospitality or travel social media account
Conseils de marketing Social Media

Inspiration: 126 travel quotes for your hospitality or travel social media account

City guide: Be the first to tell them!
Brand experiences Branding/ Brand marketing Conseils de marketing Intermark Relocation Villa & Hotel

City guide: Be the first to tell them!

What really is Marketing?
Marketing Tips

What really is Marketing?

Lose a battle to win the war
Brand experiences Branding/ Brand marketing Conseils de marketing FNB Nun Bao

Lose a battle to win the war

Luxury Villa Marketing: Why Airbnb isn’t Enough to Rent out Your Luxury Property
Marketing Tips

Luxury Villa Marketing: Why Airbnb isn’t Enough to Rent out Your Luxury Property

{OFF} LOVE IS IN THE AIR/ ST. VALENTINE SPECIAL OFFER
Marketing Tips Special Offer

{OFF} LOVE IS IN THE AIR/ ST. VALENTINE SPECIAL OFFER

TOP 5 reasons why your Restaurant Social Media is not working
FNB Marketing Tips Social Media

TOP 5 reasons why your Restaurant Social Media is not working

[SOLD OUT] Digital package: 360+ Customisable Instagram captions templates & Pro tips for Holiday villas and hotels + 60min online coaching
Digital Products Marketing Tips Social Media Villa & Hotel

[SOLD OUT] Digital package: 360+ Customisable Instagram captions templates & Pro tips for Holiday villas and hotels + 60min online coaching

Build your empire, create your language
Brand experiences Branding/ Brand marketing FNB Marketing Tips Nun Bao

Build your empire, create your language

Quick guide: Food Photos to increase your Restaurant’s Sales
BAO BAO Asian Eatery FNB Marketing Tips Mercure Samui Chaweng Beach Tana Nun Bao Stacked Burger Samui

Quick guide: Food Photos to increase your Restaurant’s Sales

Fake Koala: Clothing business re-Branding
Branding/ Brand marketing Brands Fake Koala

Fake Koala: Clothing business re-Branding

Marketing VS Social Media Management: Which Should You Outsource?
Branding/ Brand marketing Marketing Tips Social Media

Marketing VS Social Media Management: Which Should You Outsource?

E-commerce branding: Nostalgia Vintage Posters
Brand experiences Branding/ Brand marketing Brands Nostalgia Vintage Posters

E-commerce branding: Nostalgia Vintage Posters