FAMEsolutely > Wow > FNB > The four-letter F word that makes your brand sound cheap

The four-letter F word that makes your brand sound cheap

Let’s look at, by far, the worst four-letter F-word you can use to market your premium or luxury business, especially if it’s a Luxury Villa, Hotel, or Restaurant.

This four-letter F word is F-R-E-E

Marketers use the word “free” so often that it has nearly lost its power.

More than that, whatever follows the word “free” is automatically cheapened in our minds.

It focuses the conversation on price which is what you should avoid. Perhaps, if your brand is in the Premium or Luxury segment, then your customers, are not interested in the price, but rather in the experience you provide.

Related posts:

The danger of FREE

Indeed having something for free will attract more people. Actually free is even listed as one of the “5 Most Persuasive Words in the English Language”. But using this word will most certainly attract a fair share of “bargain hunters” who aren’t likely to turn into the superstar customers that really grow your business.

If you are overusing free as your primary marketing strategy, it could backfire.

You might pick up some customers who want a free stay/lunch, but who will never turn into paying customers. Or who will never wish to buy from you at full price.

Researchers estimate that we communicate around 5,000 marketing messages per day. Interenet users, with time, have developed a pretty good BS meter.

FREE is one of the words that sounds the internal ad radar alert. People ask, Why? What’s the catch? What are you trying to sell me? You can’t get something for nothing! And It’s a natural human reaction. Why is it so cheap? Is there a problem?

But what to do, if you want to get some attention, or offer something extra to your lovely customers?

Well, the problem is not in the act of offering something for no cost, but in how the information is provided to the customer.

Luckily there are a lot of different words to describe that something is free, without sounding cheap or suspicious.

What to use instead of FREE

  • At no cost / at no charge
  • On the house
  • Complimentary 
  • Costless
  • Without charge
  • As a gift
  • Cost-free
  • Giveaway
  • Included (in the rate, in the set, etc)
  • Extra

Examples

Cheap Premium
Burgers with free french friesBurger combo with french fries (included)
Free lemonade for kidsKids drink lemonade at no cost
Hotel with free airport transferHotel with complimentary airport transfer

FAMEsolutely is happy to help you to bring your business to a new level!

We like to share our experience and PRO TIPs, check out more of our blog posts below!

Influencers – a new ocean of possibilities
Marketing Tips Social Media

Influencers – a new ocean of possibilities

Tailor made greeting cards: There’s ​always a reason to say Hi!
Brand experiences Branding/ Brand marketing Conseils de marketing Samui turquoise villas Social Media

Tailor made greeting cards: There’s ​always a reason to say Hi!

Kids oriented marketing: Because the youngest  matters most
Brand experiences Branding/ Brand marketing Conseils de marketing Intermark Relocation

Kids oriented marketing: Because the youngest matters most

Top 5 Reasons Why Your Social Media Fails to Generate Revenue
Marketing Tips Social Media

Top 5 Reasons Why Your Social Media Fails to Generate Revenue

Marketing VS Social Media Management: Which Should You Outsource?
Branding/ Brand marketing Marketing Tips Social Media

Marketing VS Social Media Management: Which Should You Outsource?

Why all our client’s villas got sold?
Baan View Talay Brand experiences Marketing Tips Samui turquoise villas Villa & Hotel

Why all our client’s villas got sold?

Thai hotel business license (for Villas)
Backstage Conseils de marketing

Thai hotel business license (for Villas)

How to prepare a Holiday villa to the pandemic outbreak?
Marketing Tips Villa & Hotel

How to prepare a Holiday villa to the pandemic outbreak?

Inspiration: Travel quotes for social media
Conseils de marketing Social Media

Inspiration: Travel quotes for social media

Humour in Marketing: Make them laugh
Brand experiences Branding/ Brand marketing Conseils de marketing

Humour in Marketing: Make them laugh

How to prepare a Restaurant or a Cafe to the pandemic coronavirus outbreak?
FNB Marketing Tips

How to prepare a Restaurant or a Cafe to the pandemic coronavirus outbreak?

Cross-cultural marketing t​ri​cks – j​us​t ​mix it up!
Brand experiences Branding/ Brand marketing Conseils de marketing Intermark Relocation

Cross-cultural marketing t​ri​cks – j​us​t ​mix it up!

Why do not all photographers deserve to be called Photographer?
Brand experiences Marketing Tips Villa & Hotel

Why do not all photographers deserve to be called Photographer?

Social media is changing traveling! The Travel instagram accounts are getting more influential!
Conseils de marketing Social Media Villa & Hotel

Social media is changing traveling! The Travel instagram accounts are getting more influential!

Language school Magazine Ad Design
Brand experiences Branding/ Brand marketing Mind your Language school

Language school Magazine Ad Design

Villa & Hotel tips: How to make your guests read the property rules?
Baan View Talay Branding/ Brand marketing Marketing Tips Samui turquoise villas Villa & Hotel

Villa & Hotel tips: How to make your guests read the property rules?

{OFF} End of March Special offer
Special Offer

{OFF} End of March Special offer

New Photographer Onboard to Help Your Brand Shine!
Backstage Social Media Special Offer

New Photographer Onboard to Help Your Brand Shine!

Luxury villa branding: Samui Turquoise Villas
Brand experiences Branding/ Brand marketing Samui turquoise villas Villa & Hotel

Luxury villa branding: Samui Turquoise Villas

How long does it take to (re)launch social media?
Marketing Tips Social Media

How long does it take to (re)launch social media?

{"slide_show":3,"slide_scroll":1,"dots":"true","arrows":"false","autoplay":"true","autoplay_interval":3000,"speed":600,"loop":"true","design":"design-1"}