FAMEsolutely > Wow > Brands > Nun Bao > Lose a battle to win the war

Lose a battle to win the war

On the pick of the popular Master Chef TV show, and the arrival of Michelin's guide in Thailand only one idea was in mind - The BAO battle.

Indeed nothing could be better than organizing a culinary battle between a restaurant chef and a 1 Michelin star Chef from the nursery of fine dining cuisine - La France.

The duel was between the chef of the host restaurant Nun Bao (the first Bao restaurant on Koh Samui island), and the Michelin-starred chef Nicolas Isnard. Notably Nicolas Isnard co-own the restaurant – L'Auberge de la Charme in France. L'Auberge de la Charme earned a Michelin star in 2009, in fact within just a year of opening. 

The WIN of the event was to be the first restaurant not located in a Hotel to invite a Michelin started chef to Koh Samui Island.

However, the Michelin starred chef's challenge was to cook Asian street food (steamed Taiwanese style Bao burgers). In addition to cooking in a simple tropical kitchen without his whole team, but only one sous-chef.

All the tickets were sold after a short announcement on social media; the event fastly became a closed event. Each guest received a reservation card to access the event. A special branded apron was created as a gift for the Chefs and half aprons for the sous-Chefs. In addition, were created branded caps.

The mood of the even was cozy and friendly, tropical and eco-oriented as the branding lines of the restaurant. There was no dress code for the event, and the aperitif started at the beach, barefooted, watching the sunset. It was a feeling like during dinner with friends, but with a culinary battle twist.

The Battle Day

On the day of the event, each guest received the Menu, a handwritten welcome leave with an orchid flower, and little pieces of paper to vote for each type of course. No one knew who cooked which BAO, after the dinner each guest voted for the most delicious BAO.

After the votes, the chef of the hosting restaurant lost the Bao battle to the Michelin starred chef Nicolas Isnard. But indeed became the first chef to challenge a Michelin starred Chef on Koh Samui Island.

FAMEsolutely is happy to help you to bring your business to a new level!

We like to share our experience and PRO TIPs, check out more of our blog posts below!

Tintamarresque: This french word will make people remember you!
Brand experiences Branding/ Brand marketing Graphic Design Intermark Relocation Marketing Tips

Tintamarresque: This french word will make people remember you!

Navigating the Oversaturated Luxury Holiday Villa Market of Koh Samui: A Guide to Success
Airbnb Holiday Villa & Hotel Hotel Marketing Luxury Villa & Hotel Branding Luxury Villa Advertising Thailand Luxury Villa Branding Luxury Villa Launching Marketing Tips Travel & Destination Marketing Thailand

Navigating the Oversaturated Luxury Holiday Villa Market of Koh Samui: A Guide to Success

How to Market your Luxury Villa like a Pro?
Digital Products Holiday Villa & Hotel Local Business Marketing Luxury Villa & Hotel Branding Luxury Villa Advertising Thailand Luxury Villa Branding Marketing Tips Outsourced Marketing Services Thailand Koh Samui

How to Market your Luxury Villa like a Pro?

Marketing truth: Can You Fix a Business in One Month?
Business & Brand Launching High-End Marketing Agency & Luxury Brand Marketing Services Holiday Villa & Hotel Hotel Marketing Local Business Marketing Luxury Villa Advertising Thailand Marketing Tips Outsourced Marketing Services Thailand Koh Samui Social Media Startups & Launchings

Marketing truth: Can You Fix a Business in One Month?

Property Branding: Baan View Talay Samui
Baan View Talay Brand experiences Branding/ Brand marketing GMT Engineering Graphic Design High-End Marketing Agency & Luxury Brand Marketing Services Holiday Villa & Hotel Luxury Villa & Hotel Branding Luxury Villa Advertising Thailand Luxury Villa Branding Luxury Villa Launching Outsourced Marketing Services Thailand Koh Samui Real Estate

Property Branding: Baan View Talay Samui

Content Marketing vs. SEO: The Difference, The Connection, and Why Content Wins
Local Business Marketing Marketing Tips Outsourced Marketing Services Thailand Koh Samui Social Media Web design

Content Marketing vs. SEO: The Difference, The Connection, and Why Content Wins

{OFF} Black Friday / Cyber Monday / Extra Wednesday - Hybrid Super Offer
Special Offer

{OFF} Black Friday / Cyber Monday / Extra Wednesday - Hybrid Super Offer

Social Media Marketing Special Offer: Customer flow BOOSTER
Meta ADs Social Media Special Offer

Social Media Marketing Special Offer: Customer flow BOOSTER

Chalkboards aren't just for classrooms anymore
Brand experiences FNB Graphic Design Marketing Tips Nun Bao Restaurant Marketing Solutions

Chalkboards aren't just for classrooms anymore

The Power of Social Media in the Tourism Industry
FNB Holiday Villa & Hotel Marketing Tips Social Media Social Media - Hotel & Luxury Villa Social Media - Restaurant

The Power of Social Media in the Tourism Industry

Why a Property sale brochure really matters?
Baan View Talay Brand experiences Branding/ Brand marketing Graphic Design Holiday Villa & Hotel Luxury Property Developer Marketing Marketing Tips Premium Property Marketing & Real Estate Marketing Property Developer Marketing Real Estate

Why a Property sale brochure really matters?

Why do not all photographers deserve to be called Photographer?
Brand experiences Holiday Villa & Hotel Luxury Villa & Hotel Branding Luxury Villa Advertising Thailand Luxury Villa Branding Marketing Tips

Why do not all photographers deserve to be called Photographer?

Top Business Mistakes Expats Make in Koh Samui and How to Avoid Them
Business & Brand Launching Local Business Marketing Luxury Villa Launching Marketing Tips Outsourced Marketing Services Thailand Koh Samui Restaurant Launch Startups & Launchings

Top Business Mistakes Expats Make in Koh Samui and How to Avoid Them

Why Your Social Media Doesn’t Work in 2026 (And What Luxury Hospitality Brands Are Getting Wrong)
FNB High-End Marketing Agency & Luxury Brand Marketing Services Holiday Villa & Hotel Hotel Marketing Local Business Marketing Luxury Villa Advertising Thailand Marketing Tips Meta ADs Outsourced Marketing Services Thailand Koh Samui Premium Property Marketing & Real Estate Marketing Property Developer Marketing Social Media Social Media - Hotel & Luxury Villa Social Media - Property Dev Social Media - Restaurant

Why Your Social Media Doesn’t Work in 2026 (And What Luxury Hospitality Brands Are Getting Wrong)

Kids oriented marketing: Because the youngest  matters most
Brand experiences Branding/ Brand marketing Graphic Design High-End Marketing Agency & Luxury Brand Marketing Services Intermark Relocation Marketing Tips

Kids oriented marketing: Because the youngest matters most

Why does your Business really need Social Media?
Business & Brand Launching FNB High-End Marketing Agency & Luxury Brand Marketing Services Holiday Villa & Hotel Hotel Marketing Local Business Marketing Luxury Villa Launching Marketing Tips Outsourced Marketing Services Thailand Koh Samui Premium Property Marketing & Real Estate Marketing Property Developer Marketing Real Estate Restaurant Launch Restaurant Marketing Solutions Social Media Startups & Launchings

Why does your Business really need Social Media?

How to launch a luxury holiday villa brand the right way?
Branding/ Brand marketing GMT Engineering High-End Marketing Agency & Luxury Brand Marketing Services Holiday Villa & Hotel Luxury Villa & Hotel Branding Luxury Villa Advertising Thailand Luxury Villa Branding Luxury Villa Launching Marketing Tips Outsourced Marketing Services Thailand Koh Samui

How to launch a luxury holiday villa brand the right way?

Language school Magazine Ad Design
Brand experiences Branding/ Brand marketing Graphic Design Mind your Language school

Language school Magazine Ad Design

Lose a battle to win the war
Brand experiences Branding/ Brand marketing FNB Graphic Design Marketing Tips Nun Bao Restaurant Marketing Solutions

Lose a battle to win the war

Marketing VS Social Media Management: Which Should You Outsource?
Branding/ Brand marketing Luxury Property Developer Marketing Marketing Tips Outsourced Marketing Services Thailand Koh Samui Premium Property Marketing & Real Estate Marketing Property Developer Marketing Real Estate Social Media Social Media - Hotel & Luxury Villa Social Media - Property Dev Social Media - Restaurant

Marketing VS Social Media Management: Which Should You Outsource?