Is your hotel or holiday villa ready for the full border opening? Did you know that in 2019 67% of travellers used Instagram to make a booking? Are you ready to welcome them back?
There’s no doubt that Facebook and Instagram are ruling our minds for some time now. But how to use them for the benefit of your holiday villa or hotel?
Research conducted by Facebook in 2019 showed that 67% of travellers use Instagram to find travel inspiration before booking a trip and once the trip is booked. They continue to use the platform to get themselves pumped for the upcoming adventure (*)
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This suggests that consumers are now looking to social media for travel inspiration. Many even go as far as to recreate particular images or videos from their favourite Travel Instagram pages. (*)
An agency that offers 50 different tours in Southeast Asia. Says that their tours that focus on capturing great photos make up about 73% of our tour bookings. This shows that the motive for travel is now all about creating exciting images. (*)
A majority of this agency’s guests bring 2-4 outfit options with them every time. So they can take pictures throughout the day with different outfits. 75% of their guests post pictures from their tour on Instagram within 3 days of their tour date. (*)
It’s definitely a channel that you should use in 2021! Just imagine how people get even more addicted to their phones in 2021! Perhaps after so long time trapped in 4 walls because of the pandemic.
How to make your business instagramable ?
Let’s start by the definition of this adjective by the Cambridge Dictionary:
Instagrammable: Attractive or interesting enough to be suitable for photographing and posting on the social media service Instagram.
The right aesthetics, with few creative focal points, good lighting and attentive service can get your holiday villa or hotel on the ladder to becoming Insta-Famous. The great part of it is, that your guests will promote you, often better than any advertisement that you have carefully targeted.
Find these easy tips to start:
Firstly, be sure all your social media accounts are online, and there’s a possibility to check in at the villa/hôtel.
Then be sure, to have great lighting for the nighttime. And a few recognisable signature photo shoot spaces, if you could have your logo appear in these spaces it’s a plus. And to have the name of your social media accounts on in-house communications.
Amenities! Offer branded bathrobes, and slippers. There’s a reason why it’s standard in luxury hotels.
Make the regular extraordinary. Most people travel to escape the ordinary. Give them an extraordinary experience so they’re inclined to talk about you. Add an outdoor bath maybe? Or create a floral feature in your garden.
Add in a wow factor. If you want to be the talking point, give people something to talk about.
Friends with nature. We all love to travel, but we’re increasingly conscious of the environment. Especially after so much time blocked in four walls during the pandemic. Many escape city pads to find tranquillity amidst nature. Make sure your property respects this growing sentiment and makes nature easily accessible. What could be better that a photo shoot in a lush tropical garden? or with a floral centrepiece?
Don’t forget to talk about it!
Is your villa or hotel located by the beach or somewhere in a tropical Forest with a jaw-dropping view across a whole island? Do you have an infinity pool or a rooftop terrace that shows of a picturesque view of the horizon? If you’ve got a view, a special space, design, or location that’s worth talking about, make sure you talk about it across your social media, especially Instagram.
Is your Holiday villa / hotel Travel Instagram game on top? Are you ready for the new wave of tourists?
Don’t worry, we got your back! Check our 1:1 online tailor-made coaching and 360+ ready to use and customisable captions for one year of content! Specially created for Holiday villas and Hotels in tropical destinations. With the package you get a 1:1 coaching for you, or a staff of your holiday villa or hotel and 360+ customisable captions for one year ahead of content.
Check the page of the course for more info:
OR, if you want to outsource all Instagram and social media support you can take advantage of our special packages. We offer packages for different quantity of posts and ads per month.
Send a request, to outsource your social media with FAMEsolutely
FAMEsolutely is happy to help you to bring your business to a new level!
We like to share our experience and PRO TIPs, check out more of our blog posts below!
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